The South Korean supernatural horror film Exhuma is generating buzz. The star-studded movie is setting records, including the derailment of the country’s former top-grosser, Treni kwenda Busan.

Movie success in South Korea is measured by “watazamaji wa sinema” instead of box office returns, and of this writing, it has garnered over 10 million of them which surpasses the 2016 favorite Treni kwa Busani.

India’s current events publication, Outlook reports, “Treni kwa Busani previously held the record with 11,567,816 viewers, but ‘Exhuma’ has now achieved 11,569,310 viewers, marking a significant feat.”

“What’s also interesting to note is that the film achieved the impressive feat of reaching 7 million moviegoers in less than 16 days of its release, surpassing the milestone four days quicker than 12.12: The Day, which held the title of South Korea’s top-grossing box office hit in 2023.”

Exhuma’s plot isn’t exactly original; a curse is unleashed upon the characters, but people seem to love this trope, and dethroning Treni kwa Busani is no small feat so there has to be some merit to the movie. Here’s the logline: “The process of excavating an ominous grave unleashes dreadful consequences buried underneath.”

It also stars some of East Asia’s biggest stars, including Gong Yoo, Jung Yu-mi, Ma Dong-seok, Kim Su-an, Choi Woo-shik, Ahn So-hee and Kim Eui-sung.

Putting it in Western monetary terms, Exhuma has raked in over $91 million at the worldwide box office since its February 22 release, which is almost as much as Ghostbusters: Frozen Empire has earned to date.

Exhuma was released in limited theaters in the United States on March 22. No word yet on when it will make its digital debut.

Wakati tu tulifikiria 2024 itakuwa eneo la sinema la kutisha, tulipata nzuri chache mfululizo, Usiku wa Kuamkia Na Ibilisi na Isiyo ya kweli. Ya kwanza itapatikana kwenye Shudder kuanzia Aprili 19, mwisho tu alikuwa na kushuka kwa mshangao dijitali ($19.99) leo na watapata afya mnamo Juni 11.

Nyota wa filamu sydney sweeney mpya kutokana na mafanikio yake katika rom-com Yeyote isipokuwa Wewe. Katika Isiyo ya kweli, yeye hucheza mtawa mchanga anayeitwa Cecilia, ambaye husafiri hadi Italia kutumikia katika nyumba ya watawa. Akiwa hapo, polepole anafumbua fumbo kuhusu mahali patakatifu na ni jukumu gani analochukua katika mbinu zao.

Shukrani kwa neno la kinywa na maoni mazuri, filamu hiyo imepata zaidi ya dola milioni 15 ndani ya nchi. Sweeney, ambaye pia anatayarisha, amesubiri muongo mmoja kupata filamu hiyo. Alinunua haki za filamu, akaifanyia kazi upya, na akatengeneza filamu tunayoona leo.

Tukio la mwisho lenye utata la filamu hiyo halikuwepo kwenye filamu asilia, mkurugenzi Michael Mohan aliongeza baadaye na alisema, "Ni wakati wangu wa kujivunia wa mwongozo kwa sababu ndivyo nilivyoupiga picha. "

Ukienda kuiona ingali kwenye kumbi za sinema au ukodishe kutoka kwa urahisi wa kochi lako, tujulishe unachofikiria juu yake. Isiyo ya kweli na utata unaoizunguka.

Ajabu, kile ambacho watu wengine walidhani wangepata Omen prequel iligeuka kuwa bora kuliko ilivyotarajiwa. Labda ni kwa sababu ya kampeni nzuri ya PR. Labda sivyo. Angalau haikuwa kwa mwanasiasa anayependelea uchaguzi wa Missouri na mwanablogu wa filamu Amanda Taylor ambaye alipokea mtumaji barua aliyeshuku kutoka studio mbele ya Omen ya Kwanza kutolewa kwa maonyesho.

Taylor, Mwanademokrasia anayegombea Baraza la Wawakilishi la Missouri, lazima awe kwenye orodha ya Marafiki wa Disney kwa sababu alipokea matangazo ya kutisha kutoka studio ili kutangaza. Ishara ya Kwanza, utangulizi wa moja kwa moja wa 1975 asili. Kwa kawaida, mtumaji mzuri wa barua anatakiwa kuibua shauku yako katika filamu na si kukutuma ukimbie kwenye simu kuwaita polisi. 

"Nilikuwa nikishangaa," anasema mwanablogu ambaye aliwasilisha ripoti ya polisi kuhusu #WatuWaKwanza PR. "Mume wangu aliigusa, kwa hivyo ninamfokea mikono yake." Studio, kwa upande wake, inajuta kumtisha mtu yeyote lakini inabainisha kuwa "watu wengi walifurahiya nayo" https://t.co/9vq7xfD8kI pic.twitter.com/9KUMgvyG2Q

- Mwandishi wa Hollywood (@THR) Aprili 13, 2024

Kulingana na THR, Taylor alifungua kifurushi hicho na ndani kulikuwa na michoro ya watoto inayosumbua kuhusiana na filamu hiyo iliyomshtua. Inaeleweka; kuwa mwanasiasa wa kike dhidi ya uavyaji mimba haielezi ni aina gani ya barua pepe za chuki za kutisha utakazopata au ni nini kinachoweza kutafsiriwa kama tishio. 

“Nilikuwa nikishangaa. Mume wangu aliigusa, kwa hivyo ninamfokea anawe mikono,” Taylor aliambia THR.

Marshall Weinbaum, ambaye anafanya kampeni za mahusiano ya umma ya Disney anasema alipata wazo la barua hizo za siri kwa sababu katika filamu, "kuna michoro hii ya kutisha ya wasichana wadogo na nyuso zao zimeunganishwa, kwa hivyo nilipata wazo hili la kuzichapisha na kuzituma. kwa vyombo vya habari.”

Studio, labda kwa kutambua kuwa wazo hilo halikuwa jambo lao bora, ilituma barua ya kufuatilia ikieleza kuwa ilikuwa ni furaha kutangaza. Ishara ya Kwanza. "Watu wengi walifurahiya nayo," anaongeza Weinbaum.

Ingawa tunaweza kuelewa mshtuko wake wa awali na wasiwasi wake kuwa mwanasiasa anayekimbia kwa tikiti ya utata, inatubidi kujiuliza kama mpenda filamu, kwa nini asitambue mchongo wa kichaa wa PR. 

Labda katika siku hii na umri, huwezi kuwa makini sana.